Production and marketing

The products of Trouw Nutrition are sold with a wide range of brands. Trouw Nutrition is the well known brand for premixes and Maxcare for farm minerals. For the young animal feed including milk replacers, Milkiwean, Milkivit, Milkinal Syncrono, Sprayfo and Nuklo Spray are the main product brands. In the animal health segment, Trouw Nutrition sells with Perfexan brand. Major feed ingredients brands are BetainTM, Selko, Optimin, Fibosel and NovaSil Plus. Laboratory services are supplied with MasterLab brand. In 2009 Trouw Nutrition established a central Commercial Technical Department to steer the marketing, branding and product launching activities. Trouw Nutrition has 18 production facilities in Europe and Russia and 14 plants in the Americas. Furthermore, Trouw Nutrition counts four plants in Asia and one joint venture in Egypt. Trouw Nutrition has a total annual production of about 1.2 million metric tonnes. The total workforce of Trouw Nutrition is approximately 3,150 employees including the acquired business of Fri-Ribe.

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