Strategy

Responding to the ongoing industry consolidation, a smaller number of farms coupled with increasing farm size, Nutreco took an important step in Iberia in 2009 by the acquisition of Cargill Animal Nutrition. Nanta will execute the integration programme to capture the foreseen synergies, which was the main reason for acquiring the Cargill businesses in Iberia. In the Benelux, in the wake of the shift of farm size and total number, Hendrix will further focus on its target customer segments and rationalise the market approach for the non-target segments.

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